SEO News

Search Engine Optimization Latest Developments

Effective Keyword Choice Strategy and Useful Tools

Establish what keywords are most used in the context of the site content and theme. The SEO campaign begins at this point and does not need to be an arduous process. There is no set number of keywords that can be put forward here for driving traffic. If keyword density is to be utilized, a ball park figure can be derived by dividing the number of instances of the keyword by the total number of words in the content. Then multiply by a hundred to see the keyword density percentage. Safe figures fall between 10 - 15% and up to 25% but this is just a guideline and not a rigid rule. The point is that your keywords depend on your target audience's needs, and what keywords they will use to locate sites that will provide the information sought through a search on Yahoo or Google.

Google search trends now supplies a feed

Get an RSS feed to search trends on google by location. This feed shows what people or searching for today on the web.

MSN AdCenter adds new features

The new adcenter has many improvements to their functionality and tools to better manage your advertising campaigns(Faster and more efficient Analytics & Stats):

  • Editorial Reviews
  • Campaign Updates
  • Manage keywords in one area
  • Edit bids for multiple keywords simulatneously
  • Editorial status reviews
  • Improved ad homepage
  • Smart campaign imports
  • View geo-targeted cities on a Microsoft Virtual Earth map
  • Improved settings for paused campaigns

Adsense for Mobile

Google has recently launced AdSense for mobile. Expand your online content to new medias. Your website would have to be optimized for mobile browsers. To get started simply get in contact with mobile advertisers. It's as simple as adding the new AdSense for mobile code to your website:

  • To get started sign up for an account.
  • Click on the AdSense Setup button and select AdSense for mobile.
  • Followed by instructions to customize your mobile AdSense ad.