MONTREAL - Jan. 6, 2010 - Media Click Solutions Inc. announced the official opening of AdXpansion.com, a contextual ad network specifically targeted for the adult industry.

AdXpansion is designed to maximize conversions using traffic from adult sites by delivering banner advertisements that are relevant to the content the user is viewing. Contextual targeting is done through keywords that advertisers choose and advertising is charged on a cost-per-click basis.   This investment in technology and sophisticated ad serving has AdXpansion poised to become the most advanced ad platform in the adult market.

"Currently, the most traditional forms of ad buying on adult sites are for a time period or block of impressions. These methods can be limiting for many campaigns since only large advertisers can afford to buy ad space on high quality sites, ads displayed are rarely relevant to the user, and it's a risky investment for advertisers since they are not paying for actual visitors to their sites" says Vice-President Nigel Williams.

"With AdXpansion, advertisers large and small can compete to show relevant ads on primetime sites. We optimize the delivery of their advertisements eliminating the need for A/B testing. Advertisers need only focus on their keywords, bid prices and conversions; AdXpansion takes care of the rest!"

For Publishers, the AdX platform offers great revenue potential because of its keyword cost-per-click bidding model. This offers increasing revenue as advertisers compete for the ad space. Publishers can easily try AdXpansion without risk by setting the minimum price they want to receive for their traffic on a CPM basis. Payouts are twice per month net 5 - amongst the fastest in the industry.

AdXpansion is now in beta and open to Advertisers and Publishers. Features are being added on a monthly basis.

For more information about AdXpansion, please visit www.adxpansion.com.


Contact:
Nigel Williams
Vice-President, AdXpansion
nigelw@adxpansion.com.
514.334.0177x254